The holidays are the one time of year everyone thinks about sending greeting cards. This time of year is also one of the most important times of year to send cards. Here are 8 tips on how to create exceptional business Christmas Cards.
1. First and foremost business Christmas cards go on display more than any other cards you send.
It doesn’t matter if you send cards to other professionals or to consumers we all like to display our cards during the Holidays. We may put them on the office shelf, the office door, or the cubicle wall. Our consumer clients will place them on the fireplace mantle, refrigerator, dining room table, or book shelves. Because our cards go on display we want to take extra special care and make a card that really stands out.
Try our custom Christmas cards for yourself. You can request a complimentary account and send up to 3 cards for free.
2. Whatever you do, don’t be boring with your business Christmas cards.
I recommend putting extra special attention into creating a fun and unique custom card. You can use technology like ours to make a fun design with your photos and even incorporate some of our templates of graphical elements to spice up your card design. Use a photo of the staff having fun instead of a simple logo. Human nature is that we’re attracted to photos of people, especially if we are in the photos or know the people in the photos.
If you make a boring card or use a plain ordinary store bought card, no one is going to pick it up and ask “Who is this card from?” How many opportunities do you get for free referrals from your Holiday card if you send a boring store bought card?
3. Send your cards early. Don’t wait until the last minute!
What happens during the Holidays? Holiday parties! If your Christmas card is first, and it is fun and interesting, it will definitely go on display. When people come over for the Holiday party many more of them will see your card and have an opportunity to pick it up. If you send your card late there may not be any room left on the shelf for your card. Not only that, but your card may arrive after the Holiday parties are all done. By procrastinating and sending your cards late you may have missed an opportunity for free referrals.
Personally I send my Holiday cards around Thanksgiving so they arrive at the end of November or beginning of December. I want my clients to receive my card first. I want them to know I put extra special thought an attention in this. I don’t want them think I waited until the last minute. My clients “feel” like I care about them, because I do!
4. Send yourself a test card NOW.
Since we’re talking about custom card designs it is important to send yourself a test card now. Don’t wait until the last minute. That way you have an opportunity to proof it and make changes before you send it to your clients. There is nothing worse than sending out 300 cards to clients only to realize you had an obvious misspelling or that your photo was too close to the edge of the card and didn’t print correctly. You can also find problems that weren’t obvious when you designed the card. You may find that your photos were too dark or that the photos you used were too small and didn’t enlarge well. This gives you an opportunity to correct those mistakes before you send them out.
5. Send in your handwriting font & signatures NOW.
If you’re using our service we can create your own personalized handwriting font. In order to do this you fill out a handwriting font form with all your letters, punctuation, and numbers. You also add your signatures. You can add multiple signatures, formal and informal to your account. Then you physically send us the handwriting form and we have a staff member scan it in and create your font.
Since we have to physically scan in your handwriting, we need at least 5-7 days to process your font once we receive it. Send in your handwriting font now, if you want to have it available in time for the Holidays. Don’t wait until December when everyone is sending in their forms trying to get their handwriting done in time! Do it in October or November to ensure you have plenty of time to get your font created.
6. You’ll have a lot more chances that your card will go on display if you use a vertical card template instead of a horizontal one.
Since Christmas cards tend to go on display you want to make sure you don’t use a horizontal card. Horizontal cards tend to fall over easily. I find that when I put horizontal cards on display I need to use tape or something to get them to stand up. Vertical cards stand up easily without any extra effort. If you use a horizontal template and it falls over a lot, someone may simply replace your card with another one. Additionally you can fit more vertical cards on a bookshelf or fireplace mantle so you’ll have greater chances of your card being selected to go on display.
7. Don’t ask for referrals in your business Christmas card.
If you ask for referrals in my Christmas card I know you really didn’t “care” about me. That’s right I’m talking about feelings. You want your clients to feel like you care about them. In fact the majority of clients we lose are because they “feel” like we don’t care about them.
Feelings are also important because it takes a lot of trust for our clients to give us referrals. For my client to give me their mother as a referral they have to really trust me. They wouldn’t want me to treat their mother badly. Helping our clients to “feel” good is a great way to get more referrals.
8. If you send cards to consumers, address them to “Lastname Family” ex: Smith family.
If you’re addressing a card to consumers the tendancy is to want to put the spouses names on the cards. Guess what? With high divorce rates we don’t always know if the spouse is still in the house! I know that after my divorce I received a lot of cards addressed to my ex-wife.
You can use the format of “Dear Lastname Family”. It won’t matter if it is a single person, or a family of 6, one salutation works for everyone. If there has been a divorce or death in the family you won’t be hurting anyone’s feelings.
The Holidays are an important time of the year. They’re a time for family and for celebration. Expectations used to be that we’d send and receive Holiday cards. Today we see less and less cards. People tend to hide behind technology and send email instead.
You can use technology like ours to send physical cards by mail. We’ll print the cards, stuff the envelope, lick the stamp and mail them for you. Our technology allows you to leverage your time. You no longer have to spend all day filling out envelopes and signing cards. Now you can make fun and interesting custom card designs, and mail them in only a few minutes time. We can mail out hundreds or thousands of cards for you with the click of a mouse. (We can handle up to 1 million cards a day.)
Watch this video to see examples our custom Christmas cards compared to store bought cards or cards from Hallmark, Fuji, Walmart, CVS, etc.
Watch this video to see how our system works for printing and mailing cards.
Try it yourself. You can request a complimentary account and send up to 3 cards for free.